What will perceptions of distance  learning be in the future?
  Distance  learning will continue to grow as a viable option for education.  However, there are misconceptions about the  quality of distance learning and the integrity of the distant learner.  Some perceive distant learning to be easier  than traditional face-to-face classes and that it is easier to cheat in  distance learning.  
  As  distant learning becomes more integrated in elementary and high schools, we  will see the benefits it has to offer and there will be a shift in attitude  toward distant learning.  Anyone who has  engaged in a distant learning class knows that the quality of the courses, if  from an accredited institution, is just as good (maybe even better) than  face-to-face instruction.  Technology  will continue to advance and as George Siemens stated:  “there will be more experiences communicating  online; new tools; and a growing sense of comfort.  There will be global contributions and an  increase in games and simulations.”  With  advancements in computer and internet-based technologies, distance learning  will support student-centered instruction which promotes “active learning,  collaboration, mastery of course material and student control over the learning  process” (Simonson, Smaldino, Albright, Zvackek; pgs. 231 & 232).  
  How can  the instructional designer be a proponent for improving societal perceptions of  distance learning?
  In the article Academic Fidelity and Integrity as  Attributes of University Online Degree Program Offerings it states “By  academic integrity we mean how consistent is the online degree program with its  campus based counterpart and institutional and professional standards”  (Gambescia and Paolucci, para. 4).  I  believe as an instructional designer this is one of the most important factors  we must remember so that all educational programs, whether they are online or  in the classroom, maintain the same qualitative standard.  Courses must be effectively designed and  implemented so that educators and students can demonstrate that the distant  learner has met the same academic rigor of a face-to-face course.  
  How can  the instructional designer be a positive force for continuous improvement in  the field of distance education?
  As an instructional designer I  think it is important that we focus on designing quality education that  incorporates appropriate strategies that is conducive to the learner  audience.  For example, in the healthcare  industry the use of simulation and problem-based learning should be  considered.  Distance learning should be  collaborative and student-centered and the instructional designer should  understand the learner audience demographics to promote a positive learning  experience.  Instructional designers  should select and use appropriate learning tools and strategies (discussion  boards, journals, blogs, wikis, video, audio, simulation, games, etc.) that  will maintain learner attention.  A  systematic approach by the instructional designer, such as ADDIE, should be  followed to determine the most effective means of delivering the course  (online, face-to-face, hybrid).   “Focus on knowledge construction, not  reproduction…Present authentic tasks…[that] provide real world case-based  learning environments,…Foster reflective practice, and enable context and  content dependent knowledge construction,…Support collaborative construction of  knowledge through social negotiation, not competition among learners for  recognition” (Rovai, 2004).
References:
Gambescia, S., & Paolucci, R. (2009). Academic fidelity and integrity as attributes of university online degree program offerings. Online Journal of Distance Learning Administration, 12(1). Retrieved from http://www.westga.edu/~distance/ojdla/spring121/gambescia121.html
Guri-Rosenblit, S. (2009). Distance Education in the Digital Age: Common Misconceptions and Challenging Tasks. Journal of Distance Education, 23(2), 105-122. Retrieved from EBSCOhost.
Rovai, A. P. (2004). A Constructivist Approach to Online College Learning. Internet and Higher Education, 7(2), 79-93. Retrieved from EBSCOhost.
Siemens, George. The future of distance education video.
Simonson, M., Smaldino, S., Albright, M., & Zvacek, S. (2009). Teaching and learning at a distance: Foundations of distance education (4th ed.) Boston, MA: Pearson.